Built for artists who know they're made for more.
Most producers can make your song sound great. Very few can tell you if it's ready — and what to do if it isn't. That's the difference. I've spent decades inside the music industry learning exactly what separates artists who break through from those who don't. That's what I bring to every artist I work with.
Free, 2-minute assessment — no pressure, just an honest answer.
Serious artist development for serious artists.
This isn't a course or a template. It's a hands-on partnership — and the right fit matters more than anything else.
You're releasing but not growing
You're putting in real work, but streams aren't building and your audience isn't responding the way you imagined.
Your sound isn't fully defined
You know what you feel, but translating that into a cohesive sonic identity has been elusive.
You're ready to treat this like a career
Not a side project. You want a real plan, a real partner, and a real path forward.
You want a veteran in your corner
Not an algorithm or a YouTube rabbit hole. A real industry partner who has been inside the rooms you're trying to reach.
Two ways to work together.
Music Production
Best if: You have songs ready and want them produced at the highest level.Label-quality production built around your sound — every element intentional, every track a statement.
The Artist Roadmap
Best if: You've got the talent, vision and drive, but need a plan.A 9-month development partnership built to create sustainable momentum and real career growth.
I've sat at the A&R table. Now I'm in your corner.
Before I began developing independent artists, I spent more than two decades immersed in the music business — writing on Music Row, touring, learning the inner workings of the label system, and eventually co-founding — and later selling — an independent record label and publishing company where I led A&R and publishing. Those experiences taught me not only how to make records, but how to navigate the business behind them. Having sat at the A&R table, I know exactly what labels are listening for — and what they'll pass on. I bring that filter to every artist I work with. Today, I help artists create music that connects, build sustainable careers, and avoid many of the costly mistakes that slow long-term growth.
Hear the work.
A selection of productions, songwriting credits, and artist development work — across CCM, worship, country, and pop.
What artists are saying.
Jay co-wrote and produced "Jesus I Will Worship You" for Selah, and the response has been remarkable. I've consistently watched him be the architect in the room — building the track, helping craft the song, and keeping everyone on message. This is the rare developer who can write it, produce it, and help you build a career around it.
Working with Jay has been one of the most meaningful collaborations of my career thus far! His writing and production have been invaluable to me, and I've so enjoyed the process working in the studio with him. I'd recommend him to any artist looking to refine and polish their sound.
Jay came alongside me at a pivotal moment. Working with him led to "Something Worth Singing About" — nearly 10 million streams. He invests in every project as if it were his own. When you work with Jay, you're not just getting a producer — you're gaining a mentor, an advocate, and a genuine friend.
The same frameworks I use with every artist — free.
Two tools that most artists never get access to. Enter your name and email to unlock your download.
The 5 Pillars of a Commercial Song
Don't spend money on a producer, studio time, or marketing unless your song can pass these five strict industry tests. The same filter I use on every song that lands on my desk.
Choose your preferred format:
Sonic Identity Framework & A&R Worksheet
A strategic development worksheet designed to extract your unique artistic DNA, ruthlessly audit your songwriting, and lock in a signature sound before a single dollar is spent in the studio.
Choose your preferred format:
Let's build
something real.
The next step is simple. Fill out the free assessment — Jay personally reviews every submission and responds within 48 hours with honest, direct feedback on your music, your brand, and your readiness.